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Transmit informational or sales literature

Letter 1

Thank you for your interest in Doe Handbags. I have enclosed a brochure of our entire product line. As is evident from the brochures, our products are made from the finest leather and sturdiest brass hardware. Although we do not carry any baby bags per se, many of our customers have found that our fine totes or backpacks handily meet the demands which a busy mother places on her leather accessories. If you have any questions about any product or its features, please contact the sales representative named on the bottom of the brochure.

Letter 2

Thank you for requesting information about Doe Corporation. The enclosed sampler explains our product line and franchising opportunities. Please pay particular attention to section five of the sampler, which identifies the cities where franchises are no longer available. You should be aware that, as you suspected, franchise opportunities are no longer available in your city.

If you have further questions, please contact any of our salespersons at the telephone number above.

Letter 3

It was a pleasure talking with you today. I have enclosed a brochure which discusses your major concerns about variable annuities. Investments can be a complex and overwhelming topic. This brochure reduces the subject to its essential points. Particularly enlightening is the comparison of variable annuities to mutual funds on page 5. I also determined that the surrender charge in year six is 4% instead of 3%. I will give you a call in a week or so to see what you think.

Example

1. We appreciate your questions and concerns about safety at the Springfield Nuclear Power Plant. The enclosed brochure covers all the questions you asked, and many more.

Thank you for your inquiry concerning our product line. Enclosed is a brochure describing the full line of Doe Mowers.

Your inquiry is welcome, and I have enclosed the literature you requested.

Thank you for your interest in Doe Corporation's design and construction capabilities.

Doe Corporation is Springfield's largest manufacturing firm. The enclosed catalog, which may interest you, describes and illustrates our current product lines.

2. We carry a full line of mowers, from the geared-reel push mowers to our top-of-the-line lawn tractors. The model you specifically inquired about, the self-propelled GX3, is shown on page 7.

Nuclear power offers great benefits, but it also poses considerable risks if not used properly. The accompanying brochure discusses both the positive and negative features, and explains what we have done to insure that Springfield is just as safe as the plant in your town.

The enclosed literature answers all of the questions you asked in your letter. If you have further questions, I will be happy to respond.

I think the medical electronic equipment described in the brochure might particularly interest you.

Our brochure provides a wealth of information. It should give you an idea of the nature and scope of what we can do for you as a supplier.

3. Since down time on heavy equipment is very expensive, your concerns about rapid service and repair are legitimate. We have technicians on standby who can be at your job site within 12 to 24 hours. They can diagnose and fix most problems on the spot, or arrange for a service crew to take care of more complex repairs.

You expressed concern about air pollution from gasoline engines and asked about the "cleanliness" of Doe engines. Government tests have demonstrated that our engines are among the cleanest in the industry, but because of increasingly stringent regulations, we recently introduced a highly efficient battery-operated machine that runs for five hours between rechargings. See page 5.

Your specifications were out of the ordinary, so I am not sure whether we have what you need; in fact, I am doubtful anyone carries such an instrument. However, as the catalog shows, we carry several electronic testing devices that can fill your customers' needs.

The literature describes our standard product line, but you should know that we can custom build products to your exact specifications.

The only question not answered in the product literature concerns operational costs. Obviously, these can vary widely, depending on the operator, application of the equipment, and local conditions. Still, most users are impressed with the low operating costs of all models.

4. If we can a__ist you further, please let us know. In the meantime, you might want to drop by our authorized distributor in the Springfield area, Doe Mowers on 1600 Main Street.

I will call later this week to see if you have any questions concerning the material I sent.

If our heavy equipment meets your needs, we can discuss prices and delivery terms.